Consulting as a Business Strategy in the Company MB Industrias y Servicios S.A.S.
La consultoría como estrategia empresarial en la empresa MB Industrias y Servicios S.A.S
How to Cite
Download Citation
Show authors biography
MB Industrias y Servicios SAS is an entity that is part of the textile industrial sector and specializes in the manufacture of footwear materials. This company was selected to carry out a comprehensive strategic business consulting. The consulting process was based on an in-depth assessment and detailed analysis of the current state of the company, with special attention to the identification of risk factors present in its operation. The main objective of this consultancy was to provide positive conclusions in an indirect way, oriented to support the decisions that the managers will make to achieve the established organizational objectives and maintain competitiveness in the market. Throughout this process, data related to the company was collected and thoroughly analyzed. The purpose was to make a general diagnosis and offer an integral action plan that provides management with support in decision making.
Article visits 149 | PDF visits 10
Downloads
- Afanador Cubillos, N. (2023). Historia de la producción y sus retos en la era actual. Región Científica, 2(1), 202315. https://doi.org/10.58763/rc202315
- Agostini, L., & Nosella, A. (2019). The adoption of Industry 4.0 technologies in SMEs: results of an international study. Management Decision. https://doi.org/10.1108/md-09-2018-0973
- Aivazian, V., Rahaman, M., & Zhou, S. (2019). Does corporate diversification provide insurance against economic disruptions? Journal of Business Research. https://doi.org/10.1016/J.JBUSRES.2019.03.044
- Ancillai, C., Terho, H., Cardinali, S., & Pascucci, F. (2019). Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling. Industrial Marketing Management. https://doi.org/10.1016/J.INDMARMAN.2019.01.002
- Arroix Jiménez, T., Sánchez Castillo, V., Colala Troya, A. L., & Pérez Gamboa, A. J. (2023). El uso de los métodos en la enseñanza de la Historia: Un estudio mixto exploratorio en la Universidad de Ciego de Ávila, Cuba. Salud, Ciencia y Tecnología - Serie de Conferencias, 2, 529. https://doi.org/10.56294/sctconf2023529
- Bai, C., Dallasega, P., Orzes, G., Sarkis, J., & Sarkis, J. (2020). Industry 4.0 technologies assessment: A sustainability perspective. International Journal of Production Economics, 229, 107776. https://doi.org/10.1016/j.ijpe.2020.107776
- Birasnav, M., Chaudhary, R., & Scillitoe, J. (2019). Integration of Social Capital and Organizational Learning Theories to Improve Operational Performance. Global Journal of Flexible Systems Management, 20, 141-155. https://doi.org/10.1007/S40171-019-00206-9
- Cartwright, S., Liu, H., & Raddats, C. (2021). Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2021.06.005
- Chege, S., & Wang, D. (2020). The influence of technology innovation on SME performance through environmental sustainability practices in Kenya. Technology in Society, 60, 101210. https://doi.org/10.1016/j.techsoc.2019.101210
- Chen, S., & Zheng, J. (2022). Influence of Organizational Learning and Dynamic Capability on Organizational Performance of Human Resource Service Enterprises: Moderation Effect of Technology Environment and Market Environment. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.889327
- Creswell, J. W. (2019). Research Design. Qualitative, Quantitative and Mixed Method Approaches (SAGE, Ed. 4 ed.).
- DataCrédito Empresas (2023). MB Industrias y Servicios S.A.S. Directorio de Empresas en Colombia. https://www.datacreditoempresas.com.co/directorio/mb-industrias-y-servicios-sas.html
- Debortoli, D. O., & Brignole, N. B. (2024). Inteligencia empresarial para estimular el giro comercial en el microcentro de una ciudad de tamaño intermedio. Región Científica, 3(1), 2024195. https://doi.org/10.58763/rc2024195
- Dubey, P., Bajpai, N., Guha, S., & Kulshreshtha, K. (2019). Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight. Journal of Research in Marketing and Entrepreneurship. https://doi.org/10.1108/JRME-09-2016-0033
- Esteche, E., Gerhard, Y., & Escurra , M. L. . (2023). Vinculación universidad-empresa para desarrollar innovación - caso de una universidad privada y emprendedores de la ciudad de Encarnación. Estrategia y Gestión Universitaria, 11(2), 86–109. https://doi.org/10.5281/zenodo.8147331
- Farzaneh, M., Ghasemzadeh, P., Nazari, J., & Mehralian, G. (2020). Contributory role of dynamic capabilities in the relationship between organizational learning and innovation performance. European Journal of Innovation Management. https://doi.org/10.1108/ejim-12-2019-0355
- Filho, W., Ellams, D., Han, S., Tyler, D., Boiten, V., Paço, A., Moora, H., & Balogun, A. (2019). A review of the socio-economic advantages of textile recycling. Journal of Cleaner Production. https://doi.org/10.1016/J.JCLEPRO.2019.01.210
- Frank, L., Poll, R., Röglinger, M., & Rupprecht, L. (2020). Design heuristics for customer-centric business processes. Bus. Process. Manag. J., 26, 1283-1305. https://doi.org/10.1108/bpmj-06-2019-0257
- Fromhold-Eisebith, M., Marschall, P., Peters, R., & Thomes, P. (2021). Torn between digitized future and context dependent past – How implementing ‘Industry 4.0’ production technologies could transform the German textile industry. Technological Forecasting and Social Change, 166, 120620. https://doi.org/10.1016/J.TECHFORE.2021.120620
- Gómez Cano, C. A., & Sánchez Castillo, V. (2023). Estrategias para el fortalecimiento del Programa de Administración en la Universidad de la Amazonia. Estrategia y Gestión Universitaria, 11(2), 33–52. https://doi.org/10.5281/zenodo.8145076
- Gómez Miranda, O. M. (2022). La franquicia: de la inversión al emprendimiento. Región Científica, 1(1), 20229. https://doi.org/10.58763/rc20229
- Gómez-Cano, C., & Sánchez-Castillo, V. (2021). Evaluación del nivel de madurez en la gestión de proyectos de una empresa prestadora de servicios públicos. Económicas CUC, 42(2), 133-144. https://doi.org/10.17981/econcuc.42.2.2021.Org.7
- Gómez-Cano, C., Sánchez-Castillo, V., & Clavijo-Gallego, T. A. (2023). Redes de conocimiento y colaboración internacional en torno al Generative Pre-trained Transformer (GPT): Un estudio bibliométrico. Metaverse Basic and Applied Research, 2, 33. https://doi.org/10.56294/mr202333
- González Pérez, M., Barrios Hernández, Y., & Negrín Reyes, D. (2023). Las micro, pequeñas y medianas empresas estatales como interfaz universidad-sociedad. Estrategia y Gestión Universitaria, 11(2), 252–270. https://doi.org/10.5281/zenodo.10183307
- Guidice, R., Barnes, D., & Kinard, B. (2020). Delight spirals: the cause and consequence of employee perceived customer delight. Journal of Service Theory and Practice, 30, 149-170. https://doi.org/10.1108/jstp-05-2019-0126
- Gupta, S., Gallear, D., Rudd, J., & Foroudi, P. (2020). The impact of brand value on brand competitiveness. Journal of Business Research. https://doi.org/10.1016/J.JBUSRES.2020.02.033
- Hallencreutz, J., & Parmler, J. (2019). Important drivers for customer satisfaction – from product focus to image and service quality. Total Quality Management & Business Excellence, 32, 501 - 510. https://doi.org/10.1080/14783363.2019.1594756
- Hegazy, M., Hegazy, K., & Eldeeb, M. (2020). The Balanced Scorecard: Measures That Drive Performance Evaluation in Auditing Firms. Journal of Accounting, Auditing & Finance, 37, 902 - 927. https://doi.org/10.1177/0148558X20962915
- Higuera Carrillo, E. L. (2022). Aspectos clave en agroproyectos con enfoque comercial: Una aproximación desde las concepciones epistemológicas sobre el problema rural agrario en Colombia. Región Científica, 1(1), 20224. https://doi.org/10.58763/rc20224
- Hoyos Chavarro, Y. A., Melo Zamudio, J. C., & Sánchez Castillo, V. (2022). Sistematización de la experiencia de circuito corto de comercialización estudio de caso Tibasosa, Boyacá. Región Científica, 1(1), 20228. https://doi.org/10.58763/rc20228
- Islam, S., & Amin, M. (2021). A systematic review of human capital and employee well-being: putting human capital back on the track. European Journal of Training and Development. https://doi.org/10.1108/EJTD-12-2020-0177
- Kallio, A. (2021). Wood-based textile fibre market as part of the global forest-based bioeconomy. Forest Policy and Economics. https://doi.org/10.1016/j.forpol.2020.102364
- Kammerer-David, M. I., & Murgas-Téllez, B. (2024). La innovación tecnológica desde un enfoque de dinámica de sistemas. Región Científica, 3(1), 2024217. https://doi.org/10.58763/rc2024217
- Khan, H., Ahmad, W., & Rahman, I. (2021). Determinants of Corporate Cash Holdings in Textile Sector of Pakistan. Global Economics Review. https://doi.org/10.31703/ger.2021(vi-i).14
- Kuzminov, Y., Sorokin, P., & Froumin, I. (2019). Generic and Specific Skills as Components of Human Capital: New Challenges for Education Theory and Practice. Foresight and STI Governance. https://doi.org/10.17323/2500-2597.2019.2.19.41
- Ledesma, F., & Malave-González, B. E. (2022). Patrones de comunicación científica sobre E-commerce: un estudio bibliométrico en la base de datos Scopus. Región Científica, 1(1), 202214. https://doi.org/10.58763/rc202214
- Liadeli, G., Sotgiu, F., & Verlegh, P. (2022). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales. Journal of Marketing, 87, 406 - 427. https://doi.org/10.1177/00222429221123250
- Lim, L., Tuli, K., & Grewal, R. (2020). Customer Satisfaction and Its Impact on the Future Costs of Selling. Journal of Marketing, 84, 23 - 44. https://doi.org/10.1177/0022242920923307
- Machuca-Contreras, F., Canova-Barrios, C., & Castro, M. F. (2023). Una aproximación a los conceptos de innovación radical, incremental y disruptiva en las organizaciones. Región Científica, 2(1), 202324. https://doi.org/10.58763/rc202324
- Mercado Sánchez, M. E. (2024). Estrategias y logros de la gestión del riesgo: experiencia en la Universidad Nacional Agraria. Estrategia y Gestión Universitaria, 11(2), 271–286. https://doi.org/10.5281/zenodo.10470830
- Muñoz-Bonilla, H. A., Menassa-Garrido, I. S., Rojas-Coronado, L., & Espinosa-Rodríguez, M. A. (2024). La innovación en el sector servicios y su compleja relación con la supervivencia de las empresas. Región Científica, 3(1), 2024214. https://doi.org/10.58763/rc2024214
- Muñoz-Cañavate, A., Herrera-Barragán, M., & Hipola, P. (2019). The competitive intelligence consultancy – a new information resource for decision making in the business sector: the case of Spain. Journal of Business & Finance Librarianship, 24, 122 - 96. https://doi.org/10.1080/08963568.2019.1693850
- Mwita, K. (2022). Strengths and weaknesses of qualitative research in social science studies. Related Topics in Social Science, 11(6). https://doi.org/10.20525/ijrbs.v11i6.1920
- Otto, A., Szymanski, D., & Varadarajan, R. (2020). Customer satisfaction and firm performance: insights from over a quarter century of empirical research. Journal of the Academy of Marketing Science, 48, 543-564. https://doi.org/10.1007/S11747-019-00657-7
- Palčič, I., & Prester, J. (2020). Impact of Advanced Manufacturing Technologies on Green Innovation. Sustainability. https://doi.org/10.3390/su12083499
- Pedroso Martínez, M., Morales de Armas, O., & Tarifa Lozano, L. (2023). Vínculos entre universidad y empresa. Una mirada desde la formación empresarial en la carrera Ingeniería Civil. Estrategia y Gestión Universitaria, 11(2), 125–146. https://doi.org/10.5281/zenodo.8341712
- Pérez Gamboa, A. J., Gómez Cano, C. A., & Sánchez Castillo, V. (2022). Decision making in university contexts based on knowledge management systems. Data and Metadata, 1, 92. https://doi.org/10.56294/dm202292
- Potnuru, R., Sahoo, C., & Parle, K. (2021). HRD practices, employee competencies and organizational effectiveness: role of organizational learning culture. Journal of Asia Business Studies. https://doi.org/10.1108/JABS-06-2020-0237
- Priego-Morales, R. A. (2024). El liderazgo directivo en la Nueva Escuela Mexicana y la revalorización docente desde el reconocimiento del talento humano: una revisión de alcance. Región Científica, 3(1), 2024197. https://doi.org/10.58763/rc2024197
- Qiu, S., Wang, Z., & Geng, S. (2021). How do environmental regulation and foreign investment behavior affect green productivity growth in the industrial sector? An empirical test based on Chinese provincial panel data.. Journal of environmental management, 287, 112282 . https://doi.org/10.1016/j.jenvman.2021.112282
- Quesado, P., Marques, S., Silva, R., & Ribeiro, A. (2022). The Balanced Scorecard as a Strategic Management Tool in the Textile Sector. Administrative Sciences. https://doi.org/10.3390/admsci12010038
- Reid, I., Matthias, O., & Bamford, D. (2019). Management consultancy’s role in delivering lasting [triple bottom line] benefits. Production Planning & Control, 30, 479 - 492. https://doi.org/10.1080/09537287.2018.1501815
- Ricardo Jiménez, L. S. (2022). Dimensiones de emprendimiento: Relación educativa. El caso del programa cumbre. Región Científica, 1(1), 202210. https://doi.org/10.58763/rc202210
- Ripoll-Rivaldo, M. (2023). El emprendimiento social universitario como estrategia de desarrollo en personas, comunidades y territorios. Región Científica, 2(2), 202379. https://doi.org/10.58763/rc202379
- Roman-Acosta, D., Caira-Tovar, N., Rodríguez-Torres, E., & Pérez-Gamboa, A. J. (2023). Estrategias efectivas de liderazgo y comunicación en contextos desfavorecidos en la era digital. Salud, Ciencia y Tecnología – Serie de Conferencias, 2, 532. https://doi.org/10.56294/sctconf2023532
- Saad, N., Elgazzar, S., & Kač, S. (2022). Investigating the Impact of Resilience, Responsiveness, and Quality on Customer Loyalty of MSMEs: Empirical Evidence. Sustainability. https://doi.org/10.3390/su14095011
- Sanabria Martínez, M. J. (2022). Construir nuevos espacios sostenibles respetando la diversidad cultural desde el nivel local. Región Científica, 1(1), 20222. https://doi.org/10.58763/rc20222
- Sánchez Suárez, Y., Pérez Gamboa, A. J., Hernández Nariño, A., Díaz-Chieng, L. Y., Marqués León, M., Pancorbo Sandoval, J. A., & Rodríguez Torres, E. R. (2023). Cultura hospitalaria y responsabilidad social: Un estudio mixto de las principales líneas para su desarrollo. Salud, Ciencia y Tecnología-Serie de Conferencias, 2, 451–451. https://doi.org/10.56294/sctconf2023451
- Sandra, N., & Alessandro, P. (2021). Consumers’ preferences, attitudes and willingness to pay for bio-textile in wood fibers. Journal of Retailing and Consumer Services. https://doi.org/10.1016/J.JRETCONSER.2020.102304
- Septiawan, H., Rusdarti, R., & Haryati, T. (2020). Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang. Journal of Economic Education, 9, 55-63. https://doi.org/10.15294/jeec.v9i1.37603
- Shao, S., Hu, Z., Cao, J., Yang, L., & Guan, D. (2020). Environmental Regulation and Enterprise Innovation: A Review. Business Strategy and The Environment, 29, 1465-1478. https://doi.org/10.1002/bse.2446
- Ślusarczyk, B., Haseeb, M., & Hussain, H. (2019). Fourth industrial revolution: a way forward to attain better performance in the textile industry. Engineering Management in Production and Services, 11, 52 - 69. https://doi.org/10.2478/emj-2019-0011
- Suoniemi, S., Zablah, A., Terho, H., Olkkonen, R., Straub, D., & Makkonen, H. (2022). CRM system implementation and firm performance: the role of consultant facilitation and user involvement. Journal of Business & Industrial Marketing. https://doi.org/10.1108/jbim-08-2021-0380
- Tabatadze, Z., & Gognadze, T. (2022). Development Trends of Management Consulting. Economics. https://doi.org/10.36962/ecs105/9-10/2022-171
- Tomašević, D., Gašević, D., & Vranješ, M. (2020). The impact of service quality in retail trade facilities on customer loyalty. Marketing Science, 51, 121-130. https://doi.org/10.5937/markt2002121t
- Vargas Ávila, B. S., Villa Celis, D. N., Ortiz Vargas, C. D., Becerra Menjura, K. N., Verdugo Gómez, L. A., & Ramírez Chacón, J. N. (2024). Radio educación financiera en zonas rurales de Colombia. Región Científica, 3(1), 2024207. https://doi.org/10.58763/rc2024207
- Vázquez-Vidal, V., & Martínez-Prats, G. (2023). El desarrollo regional y su impacto en la sociedad mexicana. Región Científica, 2(1), 202336. https://doi.org/10.58763/rc202336
- Yang, H., Kumara, S., Bukkapatnam, S., & Tsung, F. (2019). The internet of things for smart manufacturing: A review. IISE Transactions, 51, 1190 - 1216. https://doi.org/10.1080/24725854.2018.1555383